Infusion Advert
The advert I had created turned out to be better for what I
thought it would be, for it being quite a good quality film.
The planning for the effect did turn out really well, which
I was pleased with, because of doubting what outcome it would have.
When filming I did also improvise the majority of the shots,
by having a kind of arc shot, with showing the two runners. This also was good
for when I was editing, I managed to fit a perfect timing for when it displays
the arc shot, it goes really well with the music.
During editing I also was questioning if the audience would
pick up on the meaning or idea behind the advert. So I decided to add in the
names of the runners, as they were represented as flavours.
I thought I would
just include their titles in the advert, to enforce the idea behind it. I had in
mind if the characters would have flavoured names it would influence exactly of
what they are and represent.
When in the process of planning to film I also had the idea
to display a product placement and use it in one of the shots. I printed out
the brand logo and stuck it on one of the drinks to implement the drink.
I used it in the
dropping of the drink, this shot was improvised I decided it would be better to
instead use it in the build-up of them both running at each other, so I used it
in a way to portray them both to start or set off to race; at the drop of the
bottle.
This then created a momentum for the build but also created
a close up of the logo, instead of just displaying a close up at the end, which
I was going to just use. I thought it would be better that way.
At the end as well for the official product placement I also
decided that it would be really good to add a bit of powder to fall down near it
to get the effect of it being straight after the collision and being in the
same place.
Overall I thought it did in fact portray the idea behind it
really well and for it to be quite unique.
