Product Idea - Energy Drink Product: Infusion

Energy Drink Product: Infusion

Creating the product from scratch I had a basic idea of what platform I wanted the product to be, which was an Energy Drink.

I created a mind map of what words would express the word energy, and would implement it as the brand of my product. I wrote down many words that express the explanation of energy, and looked for a name/word that would suit a title for a drink as well.

I eventually came up with the word ‘Infusion’; this influenced the idea of the drink to combine individual flavours. I thought this would work, because of there not being any or many energy drink products that influence two or more flavours.

With this certain product it also gave me the idea of combining two flavours into separate drinks. I thought this would make a perfect franchise of a product. I had then got the idea of naming flavours, but I thought there wasn't any need, only just to mention the two flavours in the specific drink.

After confirming the brand name of the product, I then went onto creating a logo for the brand.

Sketched Product Logo

I had created a sketch of a logo, that I had in mind which would suit my product.

I collaborated ideas together to receive an ideal look.

I thought of different types of ways to portray my product through the logo, It had to be energetic, loud, enthusiastic and display action (Movement).  

I first had the idea to make the font edgy and lent to one side to create the look of energetic, action and Movement.

I then came up with the idea of adding liquid, splashing out of the font. To indicate what the product is and the representation of infusion, mixing elements together. I then thought of having liquid come out from both sides of the font, to create a surrounding background; so that the font would attract attention.

Edited sketched Product Logo

I then decided to create a edited version which includes colour. I had the idea to use a various amounts of colours to signify the expression of infusion and use the colours of individual flavored drinks I had in mind.

I also added a shadow layer to the font to make it stand out.

The idea I had in mind for the advert, were based up on two runners representing individual colours. To collide into one another and create infusion, which is referred in the product.

The colours I chose were 'Red' and 'Blue', to be able to mix together and create a good flavour looking colour; which is 'Purple'.

Whilst using two runners to represent the two individual flavours, I thought to enforce the idea behind it by including two different coloured drinks, which were identical to the two runners. I thought if both runners had their own coloured drink, it would influence the idea that it is based up on flavour.

Once I had the idea of the iconography of the two drinks I then moved onto figuring out a method of an effect which would clash both runners together for the collision. I then was influence on to using powder paint, a practical effect; on which I thought would go quite well for the project. I had the idea on having both coloured runners use their specific colour to clash together to create a mixture visual effect.

INFUSION ADVERT